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Pretending You Care: The Retail Employee Handbook | 
 enlarge | Author: Norman Feuti
Publisher: Hyperion
Category: Book
List Price: £9.08
Buy New: £2.73
You Save: £6.35 (70%)
New (19) Used (6) from £2.73
Rating:  2 reviews
Sales Rank: 646715
Media: Paperback
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.7
Dimensions (in): 8.4 x 5.5 x 0.9
ISBN: 1401308902
Dewey Decimal Number: 817
EAN: 9781401308902
ASIN: 1401308902
Publication Date: October 16, 2007
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Like New, never read, may have small remainder mark - Ships from Canada by Air Mail, Delivery within 2 to 3 weeks, 100% Satisfaction Guarantee! Over 150,000 Amazon.co.uk orders filled
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| Customer Reviews:
 The world of Retail - revealed!! February 5, 2008
Any of you who have ever worked even a short time in retail will be able to identify with almost the entirety of Pretending You Care: The Retail Employee Handbook. Written by Norm Feuti, creator of the comic strip "Retail," this book gathers together everything Feuti has learned during his many years of working in the retail field, as well as giving us the source for many of the strips he has created. The book itself is pretty funny and it also works as a handy vision into the stressful world of retail. That in itself makes it worth it to anybody who may be considering going into that warzone.
Feuti runs the gamut from blowing up common retail myths (such as "You get a great employee discount!") to how to get hired, what to do when you are hired, and on up to management and corporate headquarters. At the end of the book, he talks about various types of customers and co-workers, Christmas, and the best part of a retail employee's work-life: the Going Out of Business sale. Feuti relates all this in a very charming, witty manner, sprinkling the material with real-life examples from his own experiences in the field.
The book does suffer a bit from mood swings. Most of the time, Pretending You Care is fairly light-hearted, and while the problems Feuti points out are real, he handles them with humor. Occasionally, though, he sounds outright angry at the way retail employees are treated (by both management and the customers), resulting in a few passages where the tone is more downbeat than anything else. Feuti quickly recovers, though, and gets back to the amusing (though still real, of course) content of the book.
As I said at the beginning, if you have ever worked in retail, you will recognize almost everything Feuti talks about, from the annoying types of customers to the way your district manager treats you and beyond. Much of the information included is quite useful, such as the section on training. The usual first step in training is reading the handbook, which is mostly full of legalese to keep the corporate office happy and rarely covers anything actually useful to the employee on the floor. He then covers training videos, including a hilarious "what a realistic training video would look like" that shows what the new employee is really in for. Finally, there's the training on how to use the register.
I found myself laughing out loud and nodding my head in agreement with a lot the information that Feuti includes, and his stories rang every bell in my memory because I had many of the same sorts of experiences. For a new retail employee, some of this would take away a lot of the stress, especially the first time he or she got one of those customers who insists on telling their life story just so the employee knows why they need this specific brand of pantyhose.
If you've ever worked in retail, you'll find this a hilarious reminder of your past life. And if you're thinking of going back (or going into it for the first time), you owe it to yourself to pick this up. It may even amuse some non-retail people, though they're more likely to actually see themselves in the "annoying customers" section than they are to identify with Feuti and his stories. Whatever your circumstance, though, give Pretending You Care a try. Sorry, no coupons for this book, though your employee discount will apply.
David Roy
 very, very true. November 26, 2007
Having worked in retail for the last three years, I can tell you that every word in this book is true, as well as hysterically funny. Yes, it's mainly written for american retail, where the rules are slightly different, but the feel is the same. Everyone who works in retail should buy it, and everyone who shops should as well. Maybe we'd all be better off if some people would read and learn from this book.
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