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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells | 
 enlarge | Author: Robert W. Bly
Publisher: Owl Books,U.S.
Category: Book
List Price: £10.99
Buy New: £5.05
You Save: £5.94 (54%)
New (27) Used (8) from £4.33
Rating:  8 reviews
Sales Rank: 25996
Media: Paperback
Edition: 3rd Ed
Number Of Items: 1
Pages: 368
Shipping Weight (lbs): 0.4
Dimensions (in): 8.3 x 5.5 x 0.9
ISBN: 0805078045
Dewey Decimal Number: 808.066659
EAN: 9780805078046
ASIN: 0805078045
Publication Date: May 22, 2008
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 2 - 3 working days from order by Royal Mail, International Delivery is by Airmail.
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| Customer Reviews: Read 3 more reviews...
 Can't argue with any of this December 4, 2006
9 out of 9 found this review helpful
Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those, like myself, already doing it. Priceless for anyone whose job is to manage writers and sign off on copy. Should be required reading for all client-side marketing people and agency account execs, particularly for what Bly has to say about writing ads in a vacuum, the importance of knowing your audience as well as you know your product, and about writing ads for them, not for your own amusement. And an excellent reminder about the limits of 'creativity' in marketing. With reference to one of the other reviews of this book, it's not a blast from the past, it's true. You can't gainsay the proof of decades.
 Blast from the past! February 19, 2004
10 out of 18 found this review helpful
If you want to know how to do 80's Hard Sales Adverts, this is a great book. Don't expect more than that.
The Best Book I've Read About Writing Persuasively August 27, 1999
5 out of 10 found this review helpful
This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.
A great resource, check out Bly'sGetting Your Book Published October 4, 1998
5 out of 7 found this review helpful
This is a fantastic resource guide and I simply loved it. I have read many of Bly's works and they are all equally insightful and full of info. Getting Your Book Published, one of his newest titles has in fact helped me land a publishing deal.
A must-read for every type of writer August 10, 1998
15 out of 15 found this review helpful
This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess and get right to the point. That's a vital part of copywriting but it's also important in writing generally (and I've been published numerous times, but never written an ad). If you have to have one book to improve your writing, no matter what your style, this is the one.
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