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New Releases
•Scoring Points: How Tesco Continues to Win Customer Loyalty
•Fashion Brands: Branding Style from Armani to Zara
•Advertising and Promotion: An Integrated Marketing Communications Perspective
•Google AdSense for Dummies (For Dummies)
•Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
•How Disruption brought Order: The Story of a Winning Strategy in the World of Advertising
•How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
•Graphis Poster Annual 08/09 (Poster Annual)
•The Big Book of Design Ideas 3
•Grapevine: Why the Buzz Was a Fad But Word of Mouth Is Forever: 0 (Portfolio)
Bestsellers
•Ogilvy on Advertising
•It's Not How Good You Are, It's How Good You Want To Be
•Positioning: The Battle for Your Mind
•A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
•Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
•Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
•Powers of Persuasion: The Inside Story of British Advertising
•Confessions of an Advertising Man
•Start Your Own Blogging Business
•The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting (Big Book Series)
 

Advertising



    
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It's Not How Good You Are, It's How Good You Want To Be 
zoom enlarge  		 It's Not How Good You Are, It's How Good You Want To Be
Author: Paul Arden

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New (50) Used (25) from £1.00

Rating: 4.0 out of 5 stars 21 reviews
Sales Rank: 1855
Category: Book
ASIN: 0714843377
Publication Date: May 31, 2003
Availability: Usually dispatched within 1-2 business days
Ogilvy on Advertising 
zoom enlarge  		 Ogilvy on Advertising
Author: David Ogilvy

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New (21) Used (2) from £6.55

Rating: 5.0 out of 5 stars 15 reviews
Sales Rank: 1807
Category: Book
ASIN: 1853756156
Publication Date: March 5, 2007
Availability: Usually dispatched within 1-2 business days


A Technique for Producing Ideas (McGraw-Hill Advertising Classic) 
zoom enlarge  		 A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
Author: James Young

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New (32) Used (9) from £0.50

Rating: 4.5 out of 5 stars 4 reviews
Sales Rank: 4470
Category: Book
ASIN: 0071410945
Publication Date: March 1, 2003
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Powers of Persuasion: The Inside Story of British Advertising 
zoom enlarge  		 Powers of Persuasion: The Inside Story of British Advertising
Author: Winston Fletcher

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New (17) Used (3) from £5.99

Rating: 5.0 out of 5 stars 2 reviews
Sales Rank: 6840
Category: Book
ASIN: 0199228019
Publication Date: July 10, 2008  (New: Last 30 Days)
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) 
zoom enlarge  		 Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel

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New (40) Used (10) from £8.43

Rating: 5.0 out of 5 stars 3 reviews
Sales Rank: 6393
Category: Book
ASIN: 0471789763
Publication Date: December 8, 2006
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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) 
zoom enlarge  		 Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
Author: Perry Marshall

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New (35) Used (5) from £7.04

Rating: 4.0 out of 5 stars 7 reviews
Sales Rank: 10016
Category: Book
ASIN: 1599180308
Publication Date: December 1, 2006
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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 
zoom enlarge  		 The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Author: Robert W. Bly

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New (34) Used (7) from £4.93

Rating: 4.5 out of 5 stars 8 reviews
Sales Rank: 29873
Category: Book
ASIN: 0805078045
Publication Date: May 22, 2008
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Confessions of an Advertising Man 
zoom enlarge  		 Confessions of an Advertising Man
Author: David Ogilvy

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New (40) Used (7) Collectible (2) from £3.29

Rating: 5.0 out of 5 stars 2 reviews
Sales Rank: 7149
Category: Book
ASIN: 1904915019
Publication Date: August 1, 2004
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Wally Olins On Brand 
zoom enlarge  		 Wally Olins On Brand
Author: Wally Olins

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New (37) Used (11) from £6.30

Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 11941
Category: Book
ASIN: 0500285152
Publication Date: October 25, 2004
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Positioning: The Battle for Your Mind 
zoom enlarge  		 Positioning: The Battle for Your Mind
Authors: Al Ries, Jack Trout

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New (40) Used (18) from £3.05

Rating: 4.5 out of 5 stars 6 reviews
Sales Rank: 3441
Category: Book
ASIN: 0071373586
Publication Date: January 1, 2001
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