| Categories | | • | Art, Architecture & Photography | | • | Audio CDs | | • | Audio Cassettes | | • | Biography | | • | Business, Finance & Law | | • | Calendars, Diaries, Annuals & More | | • | Childrens Books | | • | Comics & Graphic Novels | | • | Computers & Internet | | • | Crime, Thrillers & Mystery | | • | Fiction | | • | Food & Drink | | • | Health, Family & Lifestyle | | • | History | | • | Home & Garden | | • | Horror | | • | Humour | | • | Languages | | • | Mind, Body & Spirit | | • | Music, Stage & Screen | | • | Poetry, Drams & Criticism | | • | Reference | | • | Religion & Spirituality | | • | Romance | | • | Science & Nature | | • | Science Fiction & Fantasy | | • | Scientific, Technical & Mediacl | | • | Society, Politics & Philosophy | | • | Sports, Hobbies & Games | | • | Study Books | | • | Travel & Holiday | | • | Young Adult | | • | DVD |
|
|
|
|
Marketing High Technology | 
 enlarge | Author: William H. Davidow
Publisher: Macmillan USA
Category: Book
List Price: £25.95
Buy New: £3.01
You Save: £22.94 (88%)
New (15) Used (17) from £1.75
Rating:  5 reviews
Sales Rank: 90656
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.9
Dimensions (in): 9.4 x 6.3 x 0.9
ISBN: 002907990X
Dewey Decimal Number: 621.38170688
EAN: 9780029079904
ASIN: 002907990X
Publication Date: June 2, 1986
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Like New, never read, may have small remainder mark - Ships from Canada by Air Mail, Delivery within 2 to 3 weeks, 100% Satisfaction Guarantee! Over 150,000 Amazon.co.uk orders filled
| |
| Similar Items:
|
| Customer Reviews:
Good Book May 8, 1999
The book gives good insight into all the issues regarding marketing High Technology. If one were to think of interfaces, the Marketing <-> Customer interface is explained quite well. However, the interaction between Enginering and Marketing is not discussed in depth. Nonetheless it is a good read.
best book available on marketing high technology January 8, 1999
1 out of 1 found this review helpful
This is the very best book available on how to successfully market high technology. (A successful product requires much more than technology.) If you only buy one marketing book, buy this one! Bill writes from his extensive experience as a marketing executive at Intel. His book is well written and its ideas are as true today as they were in 1986. Since writing this book, Bill has gone on to become a successful VC.
Great insights from a true 5-star marketing general. April 16, 1998
Davidow's insights on the marketing-distribution and the marketing-sales relationships are excellent. So too are his discussions on the costs of market entry and customer support infrastructure. Veteran or new to marketing, a must read.
A must read for any high tech manager August 19, 1997
3 out of 3 found this review helpful
This book does a great job of describing the difference between a piece of technology and a product. Creating a product is a lot of work and often requires a lot of discipline. Many technology companies are too ambitious in terms of technology and not disciplined enough to scale back the technical vision and spend more time on creating a complete solution. Davidow provides a powerful explanation of why the complete solution is often more powerful.
A must read for any start-up. July 2, 1997
A clear and straightforward approach to the marketing challenges facing high technology companies. Davidow presents more than insights, he offers experienced guidance on some of company-building's thorniest issues. For example, his explanation of the difference between "devices" and "products" (which is the basis for Geoffrey Moore's "whole product" concept in Crossing the Chasm") is right on the mark. Although aimed at high technology companies, "Marketing High Technology" offers considerable value to any business. For new companies, it is a critical read.
|
|
|
| |
|
