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New Products Management

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Authors: C. Merle Crawford, C. Anthony Di Benedetto
Publisher: McGraw-Hill Higher Education
Category: Book

List Price: ~~Ł45.99~~
Buy New: Ł32.23
You Save: Ł13.76 (30%)

New (27) Used (8) from Ł20.00

Rating: 4.5 out of 5 stars

2 reviews
Sales Rank: 333542

Media: Paperback
Edition: 8
Pages: 608
Shipping Weight (lbs): 1.9
Dimensions (in): 9 x 7.2 x 0.9

ISBN: 0071244336
EAN: 9780071244336
ASIN: 0071244336

Publication Date: May 1, 2005
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New. Shipped from UK Mainland. Delivery is usually 2 - 3 working days from order by Royal Mail, International Delivery is by Airmail.

Also Available In:

•	Hardcover - New Products Management (Irwin/McGraw-Hill Series in Marketing)
•	Paperback - New Products Management
•	Paperback - New Products Management
•	Paperback - New Products Management (The Irwin/McGraw-Hill Series in Marketing)
•	Paperback - New Product Management
•	Hardcover - New Products Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate)
•	Hardcover - New Products Management (McGraw-Hill/Irwin Series in Marketing)
•	Hardcover - New Products Management
•	Unknown Binding - New products management (The Irwin series in marketing)
•	Hardcover - New Products Management
•	Paperback - New Products Management
•	Paperback - New Products Management (International Ed)
•	Hardcover - New Products Management (The Irwin Series in Marketing)
•	Hardcover - New Products Management (Irwin Series in Marketing)
•	Hardcover - New Products Management (The Irwin Series in Marketing)

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Customer Reviews:

5 out of 5 stars

New Products Management February 1, 2004
0 out of 1 found this review helpful

Excellent book, useful background reading for my university course.

4 out of 5 stars

A Reference Text to Keep By Your Side October 7, 1998
2 out of 2 found this review helpful

Having taken the U of Mich course centered around the material in this text, I can tell you that you'll find at least a third of the material directly applicable to NPD processes at work. A great primer for anyone new to NPD.