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New Products Management (International Ed)

Author: C.merle Crawford
Publisher: Irwin Professional Publishing,U.S.
Category: Book

This item is no longer available

Rating: 4.5 out of 5 stars

2 reviews

Media: Paperback
Edition: 3Rev Ed
Pages: 608

ISBN: 0256114064
EAN: 9780256114065
ASIN: 0256114064

Publication Date: January 1991

Also Available In:

•	Hardcover - New Products Management (Irwin/McGraw-Hill Series in Marketing)
•	Paperback - New Products Management
•	Paperback - New Products Management
•	Paperback - New Products Management (The Irwin/McGraw-Hill Series in Marketing)
•	Paperback - New Products Management
•	Paperback - New Product Management
•	Hardcover - New Products Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate)
•	Hardcover - New Products Management (McGraw-Hill/Irwin Series in Marketing)
•	Hardcover - New Products Management
•	Unknown Binding - New products management (The Irwin series in marketing)
•	Hardcover - New Products Management
•	Paperback - New Products Management
•	Hardcover - New Products Management (The Irwin Series in Marketing)
•	Hardcover - New Products Management (Irwin Series in Marketing)
•	Hardcover - New Products Management (The Irwin Series in Marketing)

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Customer Reviews:

5 out of 5 stars

New Products Management February 1, 2004
0 out of 1 found this review helpful

Excellent book, useful background reading for my university course.

4 out of 5 stars

A Reference Text to Keep By Your Side October 7, 1998
2 out of 2 found this review helpful

Having taken the U of Mich course centered around the material in this text, I can tell you that you'll find at least a third of the material directly applicable to NPD processes at work. A great primer for anyone new to NPD.