Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

I enjoyed reading the book, as a coffee lover (some may argue addict) with a fondness for Starbucks coffee, and from the point of view of learning about Schultz' management strategies.

Motivational and uplifting as this book may be, I felt at times that it was analogous to the celebrated Frappuccino - refreshing and sweet, but sickening in large quantities.


Inspirational...   March 29, 2005
 4 out of 4 found this review helpful

If you want marketing tips then this isn't a that relevant but buy it anyway. If you are running a business or are an aspiring entrepreneur then this is a must read. I was captivated with every page, i coulcn't put it down. Genuinely inspiring and motivating. My career has come on in leaps and bounds and i have to attribute a lot of my success to Howard Schultz. Another entertaining read is the book written by Ben & Jerry.


Fantastic Read   August 6, 2004
 6 out of 6 found this review helpful

What a surprisingly inspiring and great story. Not being a huge fan of Starbucks, I bought this book with a number of others, just after starting my own small company. After reading a few pages I was drawn into the obvious passion this man has for his brand and the ethics he applies to his business, not to mention the determination to succeed. After I finished reading, I immediately bought a copy for my father who agreed that this is not just a great story but a great read too. I recommend this book to anyone who would like to hear of a commitment and passion I think will inspire others to apply some of Howard's lessons to their own business. Needles to say I'm drinking Starbucks every day...


Amazing knowledgeable story!!!   January 19, 2004
 6 out of 6 found this review helpful

I still found this book extremely interesting to read. It helped me to understand so much more about how to build a business from a 'vision'. It is not just the normal 'sort of telling you the right way to do business' type of educational book, it is more like a story telling book, written by a very successful Starbucks CEO, telling you how he managed to turn his dream into reality and all the possible risks he faced. This is a very intriguing book to read indeed. It helped me to differentiate a true business dream from just a passing phase type of dream. As long as you are truely passionate about something, you will be able to find a way and to achieve your dream.


How Starbucks Built a Company One Cup At a Time   September 21, 2003
 4 out of 4 found this review helpful

As a long-term partner at Starbucks this book is ideal! We are trained on the basics of the history of our company, but this book goes into far greater depth. It is brilliant to learn how the Frappuccinos came about, how Howard struggled to build the company from its small dwellings in Seattle.
For anyone who works in the coffee industry or is establishing their own business, it really is a motivational read to inspire you to connect with your customers and provide that third place experience. I often lend this book to the other partners and customers in my store, and they completely agree: it makes you love Starbucks even more.