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New Releases
Ebay Income Advanced: How to Take Your Ebay Business to the Next Level - For Powersellers and Beyond
Bestsellers
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Consumer Psychology for Marketing
Sales and Marketing the Six Sigma Way
The Fall of Advertising and the Rise of PR
Managing the Design Factory: A Product Developers Tool Kit
Winning at New Products: Accelerating the Process from Idea to Launch
Positioning: The Battle for Your Mind, 20th Anniversary Edition: The Battle for Your Mind
Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
New Products Management (McGraw-Hill/Irwin Series in Marketing)
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
 

Product Management



    
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Positioning: The Battle for Your Mind 
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 Positioning: The Battle for Your Mind
Authors: Al Ries, Jack Trout

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New (37) Used (20) from £2.25

Rating: 4.5 out of 5 stars 6 reviews
Sales Rank: 66162
Category: Book
ASIN: 0071373586
Publication Date: January 1, 2001
Availability: Usually dispatched within 1-2 business days
Experience Economy, The: Work Is Theatre and Every Business a Stage 
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 Experience Economy, The: Work Is Theatre and Every Business a Stage
Authors: B. Joseph Pine Ii, James H Gilmore

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New (32) Used (19) from £2.69

Rating: 4.0 out of 5 stars 14 reviews
Sales Rank: 71834
Category: Book
ASIN: 0875848192
Publication Date: May 1, 1999
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Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes 
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 Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
Author: Pamela N. Danziger

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New (24) Used (7) from £8.98

Sales Rank: 145086
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ASIN: 0793193079
Publication Date: January 1, 2005
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The Invisible Grail: How Brands Can Use Words to Engage with Audiences 
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 The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Author: John Simmons

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New (19) Used (6) from £4.51

Rating: 4.5 out of 5 stars 2 reviews
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ASIN: 1904879691
Publication Date: February 9, 2006
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Marketing Management 
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 Marketing Management
Authors: Philip Kotler, Kevin Lane Keller

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Rating: 5.0 out of 5 stars 3 reviews
Sales Rank: 114246
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ASIN: 0131457578
Publication Date: 2006
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury 
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 The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Authors: Radha Chadha, Paul Husband

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New (33) Used (7) Collectible (1) from £10.66

Rating: 4.0 out of 5 stars 5 reviews
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ASIN: 1904838057
Publication Date: November 9, 2006
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Lovemarks: The Future Beyond Brands 
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 Lovemarks: The Future Beyond Brands
Author: Kevin Roberts

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Rating: 2.5 out of 5 stars 5 reviews
Sales Rank: 88841
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ASIN: 157687270X
Publication Date: May 5, 2006
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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing 
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 Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
Author: Brian Lawley

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New (13) Used (1) from £8.36

Rating: 4.0 out of 5 stars 1 reviews
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ASIN: 1600050794
Publication Date: October 10, 2007
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
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 Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author: Matt Haig

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New (31) Used (9) from £3.93

Rating: 4.0 out of 5 stars 8 reviews
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ASIN: 0749444339
Publication Date: August 3, 2005
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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability 
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 Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability
Author: James Lenskold

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New (22) Used (8) from £13.41

Sales Rank: 110888
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ASIN: 0071413634
Publication Date: August 1, 2003
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