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New Releases
•Ebay Income Advanced: How to Take Your Ebay Business to the Next Level - For Powersellers and Beyond
Bestsellers
•Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
•Consumer Psychology for Marketing
•Sales and Marketing the Six Sigma Way
•The Fall of Advertising and the Rise of PR
•Managing the Design Factory: A Product Developers Tool Kit
•Winning at New Products: Accelerating the Process from Idea to Launch
•Positioning: The Battle for Your Mind, 20th Anniversary Edition: The Battle for Your Mind
•Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
•New Products Management (McGraw-Hill/Irwin Series in Marketing)
•Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
 

Product Management



    
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Positioning: The Battle for Your Mind 
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Authors: Al Ries, Jack Trout

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New (37) Used (20) from £2.25

Rating: 4.5 out of 5 stars 6 reviews
Sales Rank: 66162
Category: Book
ASIN: 0071373586
Publication Date: January 1, 2001
Availability: Usually dispatched within 1-2 business days
Experience Economy, The: Work Is Theatre and Every Business a Stage 
zoom enlarge  		 Experience Economy, The: Work Is Theatre and Every Business a Stage
Authors: B. Joseph Pine Ii, James H Gilmore

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New (32) Used (19) from £2.69

Rating: 4.0 out of 5 stars 14 reviews
Sales Rank: 71834
Category: Book
ASIN: 0875848192
Publication Date: May 1, 1999
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Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes 
zoom enlarge  		 Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
Author: Pamela N. Danziger

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New (24) Used (7) from £8.98

Sales Rank: 145086
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ASIN: 0793193079
Publication Date: January 1, 2005
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The Invisible Grail: How Brands Can Use Words to Engage with Audiences 
zoom enlarge  		 The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Author: John Simmons

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New (19) Used (6) from £4.51

Rating: 4.5 out of 5 stars 2 reviews
Sales Rank: 61352
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ASIN: 1904879691
Publication Date: February 9, 2006
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Marketing Management 
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Authors: Philip Kotler, Kevin Lane Keller

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New (8) Used (7) from £30.00

Rating: 5.0 out of 5 stars 3 reviews
Sales Rank: 114246
Category: Book
ASIN: 0131457578
Publication Date: 2006
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury 
zoom enlarge  		 The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Authors: Radha Chadha, Paul Husband

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Rating: 4.0 out of 5 stars 5 reviews
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ASIN: 1904838057
Publication Date: November 9, 2006
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Lovemarks: The Future Beyond Brands 
zoom enlarge  		 Lovemarks: The Future Beyond Brands
Author: Kevin Roberts

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New (25) Used (8) from £8.69

Rating: 2.5 out of 5 stars 5 reviews
Sales Rank: 88841
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ASIN: 157687270X
Publication Date: May 5, 2006
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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing 
zoom enlarge  		 Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
Author: Brian Lawley

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New (13) Used (1) from £8.36

Rating: 4.0 out of 5 stars 1 reviews
Sales Rank: 47880
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ASIN: 1600050794
Publication Date: October 10, 2007
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time 
zoom enlarge  		 Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Author: Matt Haig

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New (31) Used (9) from £3.93

Rating: 4.0 out of 5 stars 8 reviews
Sales Rank: 16414
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ASIN: 0749444339
Publication Date: August 3, 2005
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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability 
zoom enlarge  		 Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability
Author: James Lenskold

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New (22) Used (8) from £13.41

Sales Rank: 110888
Category: Book
ASIN: 0071413634
Publication Date: August 1, 2003
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Showing items 1-10 of 256
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