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New Releases
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•Overpromise and Overdeliver: Using Touchpoint Branding to Design and Deliver Extraordinary Customer Experiences
•Consumer Behavior: An Applied Approach
Bestsellers
•Herd: How to Change Mass Behaviour by Harnessing Our True Nature
•Qualitative Research Methods in Public Relations and Marketing Communications
•Marketing Research: An Integrated Approach
•Can't Buy ME Love: How Advertising Changes the Way We Think and Feel
•Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures and Markets
•The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
•Marketing Strategies: A Contemporary Approach
•Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
•Marketing Metaphoria
•Powers of Persuasion: The Inside Story of British Advertising 1951-2000
 

Research



    
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Marketing Research: An Integrated Approach 
zoom enlarge  		 Marketing Research: An Integrated Approach
Author: Alan Wilson

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Rating: 5.0 out of 5 stars 4 reviews
Sales Rank: 26892
Category: Book
ASIN: 027369474X
Publication Date: April 10, 2006
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Powers of Persuasion: The Inside Story of British Advertising 1951-2000 
zoom enlarge  		 Powers of Persuasion: The Inside Story of British Advertising 1951-2000
Author: Winston Fletcher

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Rating: 5.0 out of 5 stars 3 reviews
Sales Rank: 38277
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ASIN: 0199228019
Publication Date: July 10, 2008
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich 
zoom enlarge  		 No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author: Dan S. Kennedy

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Sales Rank: 95501
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ASIN: 1599181819
Publication Date: July 1, 2008
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Why We Buy: The Science of Shopping 
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Author: Paco Underhill

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Rating: 4.5 out of 5 stars 25 reviews
Sales Rank: 94654
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ASIN: 0684849143
Publication Date: February 16, 2004
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Marketing Metrics: 50+ Metrics Every Executive Should Master 
zoom enlarge  		 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 75799
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ASIN: 0131873709
Publication Date: April 27, 2006
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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions 
zoom enlarge  		 The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
Author: John Grant

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Rating: 4.5 out of 5 stars 5 reviews
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ASIN: 0470027517
Publication Date: March 31, 2006
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature 
zoom enlarge  		 Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Author: Mark Earls

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Rating: 5.0 out of 5 stars 9 reviews
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ASIN: 0470060360
Publication Date: January 26, 2007
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Authenticity: What Consumers Really Want 
zoom enlarge  		 Authenticity: What Consumers Really Want
Authors: James H Gilmore, B. Joseph Pine Ii

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Rating: 4.5 out of 5 stars 2 reviews
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ASIN: 1591391458
Publication Date: September 1, 2007
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The Invisible Grail: How Brands Can Use Words to Engage with Audiences 
zoom enlarge  		 The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Author: John Simmons

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Rating: 4.5 out of 5 stars 2 reviews
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Publication Date: February 9, 2006
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Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes 
zoom enlarge  		 Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
Author: Pamela N. Danziger

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ASIN: 0793193079
Publication Date: January 1, 2005
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Showing items 1-10 of 940
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