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Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter) | 
 enlarge | Author: Robert Hoekman
Publisher: New Riders
Category: Book
List Price: £28.99
Buy New: £17.39
You Save: £11.60 (40%)
New (1) Used (9) from £14.01
Rating:  1 reviews
Sales Rank: 5683
Format: Import
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.4
ISBN: 0321535081
Dewey Decimal Number: 006.7
EAN: 9780321535085
ASIN: 0321535081
Publication Date: April 17, 2008
Availability: Usually dispatched within 24 hours
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| Customer Reviews:
A great follow-up to Designing the Obvious June 22, 2008
Well, Robert Hoekman Jr has done it again.
In this follow up to Designing the Obvious, Hoekman Jr takes us on a journey through his thoughts and concepts on building truly great web applications.
It's very easy for programmers and developers to get bogged down, churning out feature-after-feature, without necessarily stopping to think about the 'why', as in, "why do we need to add this feature?", or the 'what': "what is this feature supposed to add to my application?".
In his book, Robert explains that we should be focusing on the activities (or 'moments' as he refers to them) that comprise our applications, and that every new feature should have a single purpose: to support the mindset of the user.
Steering clear of technical jargon, this book teaches everyone involved in the wider design process to focus on what is actually important: your customers.
For anyone who has read his first book, Designing the Obvious, this book may seem a little similar to the first - but on further examination it is obvious that is exactly why you should buy this book: it is written in exactly the same clear, concise and logical manner as the first, bringing a different edge and further enhancements to some existing concepts, with whole new chapters devoted to the new. Simplicity isn't easy to do, but Robert teaches us some very helpful techniques to examine our own designs and improve them, with thoughtful insights into how the user will view our changes thrown in along the way.
There used to only be one book that I would recommend to my colleagues wishing to further their knowledge in web interface design. Now there are two.
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