Questionnaire Design

If you want to produce a marketing survey it may be ok but it has very little on the ways to statistically validate a measure.


Don't be put off by this book's boring appearance   December 15, 2003
 12 out of 12 found this review helpful

Oppenheim's book labours under a boring cover and an even more boring appearance inside. Please persist. It's packed with real-world experience and sensible advice on how to build a questionnaire that will be the instrument of a successful survey.

I'm particularly enthusiastic about his excellent remarks on the necessity of piloting the questionnaire.


Excellent book   May 27, 2001
 20 out of 24 found this review helpful

I relied on this book while working on my first social science research project. Better than any other text on the subject.


Essential reading for trainee questionnaire designers   May 25, 2000
 26 out of 26 found this review helpful

This is the classic text on questionnaire design. As a lecturer in Social Research Methods at London Guildhall University I have recommended this book to both undergraduates and postgraduates. In my view, it is clear and accessible and contains all the information that a novice questionnaire designer needs. It is in my view, useful to have some practical guidelines on statistics, although for most social scientists a more specialist publication, such as Cramer and Bryman's Quantitative Data Analysis using SPSS would be a good companion. Nonetheless, this remains the seminal text on questionnaire design for the time being.


Some good ideas, but a bit intense undergraduate research   April 16, 2000
 4 out of 6 found this review helpful

Some good ideas, but a bit intense for undergraduate research - all the statistics stuff isn't really necessary if you're doind educational research, as I was.